Offers and prices

    Sprint, Build, Run. Prices in the open.

    Every app is custom, so we never sell from a price list alone. Below are the ranges where most projects land, what is in the base, and what moves the price. The Sprint turns your scope into one fixed price before any build starts.

    Prices in AED. VAT is added where it applies. Same list in every market, in local currency.

    1. 01 · 1–2 weeks

      Sprint

      Paid discovery: the problem in numbers, the blueprint, the scope, a clickable prototype and a fixed-price proposal.

      AED 7,500, credited to the build

    2. 02 · 3–12 weeks

      Build

      Your app or MVP, built from a blueprint we already run. Your brand, your data, your code: you own the IP.

      Fixed price, from AED 25,000

    3. 03 · Every month

      Run

      Hosting, maintenance and support: monitoring, backups, security updates and changes. It stays up, and it keeps improving.

      From AED 1,500 a month

    The Sprint

    Paid discovery, the fastest way to know what to build and what it costs. It ends with a fixed-price proposal.

    AED 7,500

    Fully credited against a build signed within 30 days

    1–2 weeks

    • The problem and the revenue case, in numbers
    • The blueprint that fits, or a custom scope
    • A clickable prototype
    • A risk and compliance check
    • A fixed quote for the build

    Build: seven blueprints

    Each blueprint comes from a product we designed, built or run ourselves. You get your own product, brand, data and code, faster, at a fixed price. Most clients launch an MVP first and grow it on a Run plan.

    01

    Direct Booking Engine

    Built from: ByTheWaves, our live booking site

    For
    Holiday-rental owners, small property managers, boutique hotels, experience operators
    In the base price
    Your own booking site, calendar synced with Airbnb and Booking.com, deposits and payments, pages in several languages, search foundation, guest messages
    Moves the price
    More properties or units, a channel manager instead of calendar sync, card payments with your provider, owner or guest portals, extra languages

    Typical range

    AED 25,000–40,000

    Live in

    3–4 weeks

    02

    Venue Yield and Booking App

    Built from: Padel Rush, our court yield product for Dubai clubs

    For
    Padel and racket clubs, sports venues, studios, any business selling time slots
    In the base price
    Slot booking, pricing rules for peak, off-peak and last minute, member alerts, cancellation refill, club admin, occupancy dashboard
    Moves the price
    Number of venues, membership and package rules, your payment provider, an existing booking system to connect or replace, native mobile apps

    Typical range

    AED 60,000–90,000

    Live in

    6–8 weeks

    03

    Lead-to-Appointment Platform with AI Concierge

    Built from: Our design for a UAE appointment platform

    For
    Aesthetics, wellness, salons and service businesses with appointments. Medical clinics need a compliance setup first, scoped in the Sprint
    In the base price
    Lead capture and listings, booking, payments and instalments, an AI concierge that answers and books, with handover to your staff
    Moves the price
    Number of branches and staff calendars, instalment providers, WhatsApp and phone channels for the concierge, a CRM to connect, medical compliance

    Typical range

    AED 60,000–120,000

    Live in

    6–10 weeks

    04

    Programme and Subscription App

    Built from: Our programme platform for recovery and wellness

    For
    Coaches, gyms, physio and wellness studios, trainers selling programmes
    In the base price
    Programme tiers, subscriptions and payments, progress and habit tracking, a content library, reminders
    Moves the price
    Native mobile apps, video hosting and volume, coach dashboards, wearables or device data, the number of programmes at launch

    Typical range

    AED 30,000–60,000

    Live in

    4–6 weeks

    05

    AI Media Mobile App

    Built from: Our mobile AI media app, in private beta

    For
    Creators, brands and founders who need a mobile AI product
    In the base price
    An iOS and Android app, on-device AI, a media and rendering pipeline, social publishing, subscriptions
    Moves the price
    The AI models and where they run, video length and quality, platforms to publish to, offline use, the subscription model

    Typical range

    From AED 120,000, by quote

    Live in

    8–12 weeks

    06

    AI Monitoring and Decision Agent

    Built from: Our internal monitoring agent

    For
    CFOs, COOs, operations teams, owners with many moving numbers
    In the base price
    An agent that watches your sales, bookings, finance or operations data, spots anomalies, writes a daily brief and proposes actions. A person approves every action
    Moves the price
    The number of data sources and their state, how often it runs, who approves what, the channels it reports to

    Typical range

    AED 45,000–90,000

    Live in

    5–8 weeks

    07

    AI Engineering Standard

    Built from: The method we build every product with

    For
    Companies with their own developers who are adopting AI coding tools
    In the base price
    Engineering standards, automated checks with secret scanning, security and business review playbooks, a working model for people and AI agents, team onboarding
    Moves the price
    Team size, the number of repositories and stacks, existing CI and cloud, onboarding sessions

    Typical range

    AED 30,000–50,000

    Live in

    3–5 weeks

    Something that fits no blueprint? It starts with a Sprint and is priced by quote.

    What moves the price

    Five things decide most of the cost of a custom app. The Sprint pins each one down, so the quote has no surprises.

    1. 01

      Integrations

      Every system the app talks to: payments, calendars, channel managers, CRMs, accounting, messaging. Each one is designed, built, tested and monitored.

    2. 02

      Users and roles

      Guests, members, staff, owners, admins. Each role needs its own screens, permissions and tests.

    3. 03

      Platforms

      A web app reaches every phone. Native iOS and Android apps add app-store work, device testing and reviews.

    4. 04

      AI in the product

      A concierge, an agent or on-device models: what it may do, the data it uses, the guardrails and the running cost.

    5. 05

      Data and rules

      Moving old data in, languages, regulations such as health data or payments, and the reporting the business needs.

    Typical projects

    • One holiday home taking direct bookings in two languagesaround AED 25,000
    • A padel club with two venues, members, peak pricing and last-minute alertsaround AED 75,000
    • A salon group with three branches, online booking, deposits and an AI concierge on the websitearound AED 85,000

    Illustrations, not quotes. Your price is fixed in the Sprint.

    How a fixed price stays fixed

    • The Sprint ends with a written scope: what is in, what is out, and the assumptions.
    • The quote for that scope is final. If we underestimated, that is our cost.
    • A change you ask for is written down and priced before anyone works on it. You can say no.
    • You pay in stages tied to things you can see working.

    Run: maintenance, hosting and support

    Every app we host is on a Run plan. Hosting is included, so there is one bill and one team to call.

    Essential

    AED 1,500

    per month

    • Hosting
    • Monitoring and backups
    • Security updates
    • 2 hours of changes a month

    Growth

    AED 3,500

    per month

    • Everything in Essential
    • 8 hours of changes a month
    • Monthly search and analytics report
    • Priority response

    Partner

    AED 7,500

    per month

    • Everything in Growth
    • 20 hours of changes a month
    • A quarterly roadmap session with the founder

    12-month minimum. Unused hours expire each month; extra hours are AED 450. Unusually high infrastructure use is passed on at cost plus 20%.

    Bundles

    Launch in a Month

    Sprint, a Direct Booking Engine or Programme and Subscription App build, and the Essential plan.

    From AED 32,500 plus AED 1,500 a month

    Board-to-Build

    An advisory Decision Pack, a Sprint for the opportunity you choose, a blueprint build and three months of the Growth plan. The Sprint and the first month of Run are included.

    Decision Pack plus the build price

    AI Operating Model

    A technology strategy and roadmap, the AI Engineering Standard and your first AI agent.

    By quote, from AED 110,000

    You own the code and the IP

    Your product, code and data are yours. We keep the right to reuse our own components, and you get a licence to them.

    Get a specified estimate

    Tell us what you want to build and your budget band. The reply says which blueprint fits and what the Sprint would cover.

    Start a Sprint